Maintain business relationships with corporate gifts | Business ...

It has always been important for businesses to make sure their relationships with third party organisations stay as positive as possible, but it?s perhaps even more crucial in the current economic climate.

Keeping clients, suppliers and other partners onboard is vital to ensuring your business stays profitable as other companies flounder, and one way to do so is to regularly give?business gifts.

Here are some ideas for how (and when) you could put corporate gifts to good use.

1) Holidays and festivals

Perhaps the most obvious time of year for sending out business gifts is Christmas and the start of the new year. This is the perfect occasion to say thanks to a corporate partner, and the good mood that tends to prevail in December means your gift should be especially well-received. Hampers, for example, often go down well during the festive period.

Of course, this isn?t the only festival perfect for gift-giving ? there?s Easter too. Don?t forget other religions? special occasions as well, such as Eid and Diwali, if you know the company in question has a significant number of employees who follow different faiths. It?s this kind of attention to detail that the recipient will truly appreciate.

2) Anniversaries and birthdays

Sending out a corporate gift to mark the anniversary of a big event can be another great way to strengthen your relationship with other organisations.

One particularly good idea could be to send a present to clients six months or one year after they?ve signed a contract with your company ? and possibly every year after that ? to show them how much you appreciate their continued custom.

If you know the birthday of a key contact ? or perhaps even the managing director of the firm in question ? how about sending them a personalised gift?

3) Special events

This year has probably seen a large number of diamond jubilee and Olympics-themed corporate presents sent out ? and there are many other events that could provide the perfect time to deliver a great business gift to your suppliers or clients.

They don?t have to be as general as royal anniversaries or major sporting tournaments. Significant events within your own company ? i.e. if your own business does particularly well ? can offer a great chance to invite others to celebrate with you by sending out corporate gifts.

Let?s say you open an office or store in a new location, for example, or if you win an award or launch a major new product.

General tips

? Make it personal ? It?s vital to ensure you personalise your gift as much as possible ? even if you have lots of clients or suppliers to send presents to! It doesn?t take too much time to make sure the card/letter with the gift addresses a specific person or department, as opposed to the company as a whole.

? Get customising ? Whether you opt for a luxury pen, briefcase, gadget, diary or something else entirely, you should be able to customise the item by printing your company?s name and logo on it. This way, the person using it will be reminded of your business each time they pick it up ? helping to consolidate your strong relationship. Need proof??BPMA research?shows two-thirds of people remember brands printed on a product they have received in the last 12 months.

? Ensure usefulness ? The best corporate gifts involve items that the recipient will actually get some use out of. Office stationery is a good bet, but you could also opt for homeware such as wine glasses or a photo frame.

Source: http://www.businesskeywords.com/maintain-business-relationships-with-corporate-gifts/

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